1+ week, 5+ day ago   (582+ words) In 2021 CSA Research, a Massachusetts-based consultancy, surveyed 9,909 consumers in 33 countries. Forty percent of respondents said they would not buy from a website in a foreign language. Localization for merchants can seem as simple as turning on an ecommerce platform’s automatic…...

3+ week, 3+ day ago   (238+ words) The goal of email deliverability is to ensure messages reach recipients’ inboxes, avoiding spam folders or outright blocking. Good list hygiene removes the obviously unengaged. But a marketer can do more. As described here, ecommerce email delivery is for bulk…...

1+ mon, 2+ day ago   (240+ words) List-style articles are popular because they’re easy to read and understand. Examples are lists of solution providers, gift ideas, and experts. Listicles traditionally ranked highly in organic search, and now, for visibility on generative AI platforms, they can drive citations…...

1+ mon, 2+ week ago   (397+ words) Google once exclusively used meta descriptions for organic search snippets. Optimizing the descriptions aimed to entice searchers to click. Now, Google often ignores meta descriptions and instead creates snippets from the page’s content based on the query. Yet, per its…...

4+ mon, 3+ day ago   (652+ words) AI-generated applications offer merchants new ways to tackle repeated tasks. Perhaps none are as game-changing as vibe-coding. Managing an ecommerce shop in a competitive market is demanding. There are orders to process, campaigns to manage, customers to service, and many…...

6+ mon, 4+ day ago   (317+ words) Markdown is a lightweight, text-only language easily readable by both humans and machines. One of the newest search visibility tactics is to serve a Markdown version of web pages to generative AI bots. The aim is to assist the bots…...

7+ mon, 5+ hour ago   (361+ words) Performance Max campaigns are a priority for Google Ads and thus for advertisers. Here are three new features for the Performance Max campaign type. Experiments are a great feature of the Ads platform. For example, you can run a bid…...